NeoConnessi's cinematic tech-talk
This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.
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Credits
View on- Agency Augmented Creativity
- Production Company Alto Verbano
- Director Claudio Cupellini
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Credits
View on- Agency Augmented Creativity
- Production Company Alto Verbano
- Director Claudio Cupellini
- Executive Producer Giacomo Pozzetto
- Creative Director Grisha Sorokin
- Copywriter Grisha Sorokin
- Art Director Grisha Sorokin
- Project Lead Nicola Novellone
- Producer Marta Ansaldi
- Production Designer Tonino Zera
- DP Diego Indraccolo
- Post Producer Silvia Lo Cascio
- Sound Designer Alex Nicholls-Lee
- Audio Mixer Alex Nicholls-Lee
- Music Arranger Alex Nicholls-Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Augmented Creativity
- Production Company Alto Verbano
- Director Claudio Cupellini
- Executive Producer Giacomo Pozzetto
- Creative Director Grisha Sorokin
- Copywriter Grisha Sorokin
- Art Director Grisha Sorokin
- Project Lead Nicola Novellone
- Producer Marta Ansaldi
- Production Designer Tonino Zera
- DP Diego Indraccolo
- Post Producer Silvia Lo Cascio
- Sound Designer Alex Nicholls-Lee
- Audio Mixer Alex Nicholls-Lee
- Music Arranger Alex Nicholls-Lee
NeoConnessi is a digital and media education project from Italian telecommunications company WindTre which focusses on promoting responsible internet use among children and families, has released this new campaign which embraces the past in a cinematic style, while also telling us about the present.
The film explores an alternative universe where technology has always been an integral part of everyday life and not just a modern phenomenon. The 75-second spot is a leisurely journey through iconic decades of Italian culture and the film touches on famous Italian cultural moments such as references to Italian Neorealismo, the beauty of classic black-and-white cinema, and authentic references to the music of the 1990s and early 2000s.
The film, created by Augmented Creativity Milan and directed by Claudio Cupellini through Alto Verbano, invites viewers to reflect on contemporary digital relationships and also highlights the unique challenges faced by today’s parents who must guide their children in a technology-driven world without having had similar guidance in their own childhood.
