Neutrogena says sorry for the stress

With Mother’s Day just around the corner, Neutrogena is taking a refreshingly honest, and slightly cheeky, approach to celebrating moms everywhere.

Let’s face it: being a mom is a stressful job. And with everything you’ve put your mom through - from fake sleepovers, missed curfews, questionable choices in partners or suggesting she invest her 401k in NFT’s, flowers alone don’t cut it anymore.

That’s why Neutrogena is introducing the I’m Sorry for the Stress Bouquet, a glow-boosting skincare bouquet designed to say sorry for every line, every wrinkle, and every time you made her mascara run. Wrapped in equal parts love and light guilt, this bouquet is a tongue-in-cheek apology, the only way that truly matters: with self-care.

To bring the idea to life, we’ll be gifting these bouquets to select influencers on Mother’s Day, alongside a heartfelt video encouraging others to say sorry for any stress they’ve caused with Neutrogena, of course.