New Eckrich campaign delivers the flavour and feeling of home
adam&eveDDB New York’s ongoing partnership with Eckrich continues to thrive on a shared passion for telling authentic stories that resonate at mealtime.
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Eckrich, the beloved brand known for its delicious smoked sausages and deli meats, unveil its new national brand campaign: Eckrich, the Sausage That Takes You Home.
The campaign celebrates the powerful connection between food, family and the comforting flavours of home while showcasing how easy and delicious it can be to create a meal to remember.
With over 130 years of tradition behind it, the new campaign highlights Eckrich’s dedication to creating delicious, quality products that not only satisfy but bring back memories, inspire connection and gather families around the table. Through a series of humorous and relatable scenarios, the campaign aims to remind consumers that Eckrich is more than just sausage, it's a taste of home. The spots engage viewers with the notion that just one bite of an Eckrich sausage can instantly transport you home. But the real question is, which home? The answer is delightfully unexpected for the category, delivered with just the right touch of Eckrich spice.
Credits
View on- Agency Adam&EveDDB/New York
- Production Company Epoch Films
- Director Dugan Gundelfinger
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Credits
View on- Agency Adam&EveDDB/New York
- Production Company Epoch Films
- Director Dugan Gundelfinger
- Executive Producer Megan Murphree
- Tabletop Production Laird and Good Company
- Tabletop Director Peden + Munk
- Tabletop Executive Producer Casey Unterman
- Editing Mackcut
- Post Producer Kayla Robinson
- Editor Ryan Steele
- Assistant Editor Devon Flint
- Post Production Mackcut
- Finishing Producer Kalisha Allen
- VFX Coffee & TV
- VFX Coffee & TV/New York
- Executive VFX Producer Jaz Rongokea
- Senior VFX Producer Stacey MacDonald
- VFX Creative Director Ed Kevill-Davies
- VFX Supervisor Robert Bruce
- Colorist Tim Masick
- Sound Design Mackcut
- Sound Designer Sam Shaffer
- Production Services Suneeva
- Managing Director James Rowe
- Chief Creative Officer Brynna Aylward
- Executive Creative Director Jason Ashlock
- Executive Creative Director Paulo Junger
- Creative Director Conner Tobiason
- Junior Art Director Jaycee Checo
- Junior Copywriter Samuel Hamerski
- Executive Producer Teri Altman
- Senior Producer Elizabeth Stebner
- Producer Jeff Pangman
- Production Designer Christie Greyerbiehl
- DP Daniel Grant
- Senior VFX Producer Janine Conway
- Senior Motion Designer George Dyson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Adam&EveDDB/New York
- Production Company Epoch Films
- Director Dugan Gundelfinger
- Executive Producer Megan Murphree
- Tabletop Production Laird and Good Company
- Tabletop Director Peden + Munk
- Tabletop Executive Producer Casey Unterman
- Editing Mackcut
- Post Producer Kayla Robinson
- Editor Ryan Steele
- Assistant Editor Devon Flint
- Post Production Mackcut
- Finishing Producer Kalisha Allen
- VFX Coffee & TV
- VFX Coffee & TV/New York
- Executive VFX Producer Jaz Rongokea
- Senior VFX Producer Stacey MacDonald
- VFX Creative Director Ed Kevill-Davies
- VFX Supervisor Robert Bruce
- Colorist Tim Masick
- Sound Design Mackcut
- Sound Designer Sam Shaffer
- Production Services Suneeva
- Managing Director James Rowe
- Chief Creative Officer Brynna Aylward
- Executive Creative Director Jason Ashlock
- Executive Creative Director Paulo Junger
- Creative Director Conner Tobiason
- Junior Art Director Jaycee Checo
- Junior Copywriter Samuel Hamerski
- Executive Producer Teri Altman
- Senior Producer Elizabeth Stebner
- Producer Jeff Pangman
- Production Designer Christie Greyerbiehl
- DP Daniel Grant
- Senior VFX Producer Janine Conway
- Senior Motion Designer George Dyson
“Whether it’s a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments,” said Angela Cheng, senior brand manager of Eckrich at Smithfield Foods. “This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories.”
A fully integrated campaign will roll out nationally and in key markets throughout 2025. Premier creative will take 30-second, 15-second and six-second forms across CTV/TV, online video, audio, digital and social media, and will be supported through the brand’s refreshed website, which showcases a consumer-centric design, integrated social media features and product usage highlights.
adam&eveDDB New York’s ongoing partnership with Eckrich continues to thrive on a shared passion for telling authentic stories that resonate at mealtime. Together, the partners crafted a new creative platform that transforms Eckrich from just another sausage to “the sausage that takes you home.” The work brings to life the idea of home through rich visuals and storytelling, showing how one bite can transport you to the comfort of family and tradition. The twist, however, is that it’s not the comfort of your home, but the Eckrich home. Because home is more than a place, home is comfort, joy, family, memories, and taste, and we’re proud to be the taste of home.
From tailgates to kitchen tables, Eckrich has been a trusted staple for generations. With Eckrich, the Sausage That Takes You Home, the brand reaffirms its role in not just feeding families but also being a staple of what brings them together.
