noosa is the envy of the yogurt aisle
noosa Yoghurt declares itself The Envy of the Yogurt Aisle in a bold new campaign from agency BSSP.
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With its latest campaign, The Envy of the Yogurt Aisle, created in partnership with BSSP, noosa is doubling down on its Australian roots and creamy credentials. Hot on the heels of Flavour from Down Under, this new chapter isn’t just a flex, it’s a full-on flavour power move.
In a category obsessed with function-first formulas, noosa is proudly bringing the joy back. Its whole milk yoghurt, ridiculously smooth and packed with vibrant real fruit, isn't just tasty, it’s tastefully disruptive. This is yogurt that feeds your soul, not just your stats.
The campaign brings the yogurt aisle to life through a series of comedic narratives. Imagine Greek Yogurt’s dramatic fall from Mt. Olympus or Regular Yogurt’s bewilderment when encountering true taste. These stories highlight noosa's full on tasty, Aussie-style yoghurt as the star others aspire to emulate.
noosa’s campaign unfolds through a series of engaging video and static assets, designed to capture attention across social media and e-commerce platforms. With its distinct personality and full-on taste, noosa is more than just a yogurt—it's the one others secretly (or not-so-secretly) wish to be.
As the brand continues to innovate, expand, and unapologetically own its lane, one thing is clear: noosa is here to shake up the dairy case, one creamy spoonful at a time.
