O Boticário's emotional journey to motherhood
This new campaign for the cosmetics company, released to coincide with Mother's Day, tells the emotional story of a woman's struggle to conceive.
Credits
View on- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
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Credits
View on- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
- Director Ana Valente
- Producer Andre Pinho
- Producer Mayra Auad
- Producer Gabrielle Auad
- Producer Nathalie Gautier
- Executive Producer Joao Da Terra
- Post Production NASH/Sao Paulo
- Post Producer Flavia Gannam
- VFX Supervisor Cirilo Bonazzi
- VFX Artist Alice Villela
- Audio Post Antfood/Brazil
- Creative Director Lou Schmidt
- Creative Director Fernando Rojo
- Creative Director Tiago Lins
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Audio Producer Lou Schmidt
- Audio Producer Lucas Baldin
- Audio Producer Luis Bergmann
- Audio Producer Tiago Lins
- Audio Producer Vinicius Nunes
- Audio Post Producer Bruno Broaska
- Audio Post Producer Fabian Jorge
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Line Producer Nani Matias
- Producer Kayane Cabral
- Producer Adri Lyra
- Art Director Taisa Malouf
- Art Director Rafael Blas
- DP Mauricio Padilha
- Editor Caroline Leone
- Post Producer Diogo Beber Marques
- Audio Post Producer Pedro Macedo Camacho
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Credits
powered by- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
- Director Ana Valente
- Producer Andre Pinho
- Producer Mayra Auad
- Producer Gabrielle Auad
- Producer Nathalie Gautier
- Executive Producer Joao Da Terra
- Post Production NASH/Sao Paulo
- Post Producer Flavia Gannam
- VFX Supervisor Cirilo Bonazzi
- VFX Artist Alice Villela
- Audio Post Antfood/Brazil
- Creative Director Lou Schmidt
- Creative Director Fernando Rojo
- Creative Director Tiago Lins
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Audio Producer Lou Schmidt
- Audio Producer Lucas Baldin
- Audio Producer Luis Bergmann
- Audio Producer Tiago Lins
- Audio Producer Vinicius Nunes
- Audio Post Producer Bruno Broaska
- Audio Post Producer Fabian Jorge
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Line Producer Nani Matias
- Producer Kayane Cabral
- Producer Adri Lyra
- Art Director Taisa Malouf
- Art Director Rafael Blas
- DP Mauricio Padilha
- Editor Caroline Leone
- Post Producer Diogo Beber Marques
- Audio Post Producer Pedro Macedo Camacho
This new campaign for Brazilian cosmetics company O Boticário covers the emotional journey taken by one woman as she attempts to fall pregnant.
Created by AlmapBBDO Sao Paulo and co-directed by Kid Burro and Ana Valente through MyMama Entertainment, the near-four-minute film shines a light on the experiences of women trying to conceive; the toll it takes on their bodies, their minds and their relationships.
Over the past three years the brand has portrayed powerful and authentic motherhood narratives — from the exhaustion of the postpartum period, social judgement during early childhood, and the emotional rollercoaster of parenting teenagers – and this year’s campaign addresses challenges that can arise even before conception begins.
Set to a reinterpretation of Dreams by The Cranberries, the short film follows a woman who imagines and plans every detail of her pregnancy, yet faces ongoing disappointment. Her routine is filled with quiet yet emotionally complex moments that reflect a very real journey taken by women across the world.