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Obongjayar – Sweet Danger

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In this strangely captivating promo for Nigerian artist Obongjayar’s track Sweet Danger, director Sophie Jones juxtaposes an eclectic cast against the gloomy grey backdrop of a seedy South London Hotel.  

Produced by Somesuch, the film is a striking and varied montage of bold characters from all walks of life, from a man clad in grey tracksuits to an oiled-up female bodybuilder, each leaning into their own version of beauty and danger.  

Spliced between this strange sequence of characters are shots of the artist himself, up-close and POV, kitted out in studded leather whilst riding a reckless and unpredictable mechanical bull - a metaphor for life itself. 

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