Obongjayar grabs life by the horns
The Nigerian singer rides a rodeo alongside a motley crew of characters in a surreal promo for his track Sweet Danger, directed by Sophie Jones.
Credits
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- Production Company Somesuch
- Director Sophie Jones
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Credits
View on- Production Company Somesuch
- Director Sophie Jones
- Post Production Purple Martin Studio
- Color RASCAL
- Head of Production Georgina Fillmore
- Producer Rowan Mackintosh King
- Production Designer Samuel Overs
- DP Jack Exton
- Editor Zeynep Agcabay
- Executive Producer Joseph Radonich
- Producer Oliver Barron
- Colorist Tim Smith
- Color Producer Jai Mhach Durban
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Credits
powered by- Production Company Somesuch
- Director Sophie Jones
- Post Production Purple Martin Studio
- Color RASCAL
- Head of Production Georgina Fillmore
- Producer Rowan Mackintosh King
- Production Designer Samuel Overs
- DP Jack Exton
- Editor Zeynep Agcabay
- Executive Producer Joseph Radonich
- Producer Oliver Barron
- Colorist Tim Smith
- Color Producer Jai Mhach Durban
In this strangely captivating promo for Nigerian artist Obongjayar’s track Sweet Danger, director Sophie Jones juxtaposes an eclectic cast against the gloomy grey backdrop of a seedy South London Hotel.
Produced by Somesuch, the film is a striking and varied montage of bold characters from all walks of life, from a man clad in grey tracksuits to an oiled-up female bodybuilder, each leaning into their own version of beauty and danger.
Spliced between this strange sequence of characters are shots of the artist himself, up-close and POV, kitted out in studded leather whilst riding a reckless and unpredictable mechanical bull - a metaphor for life itself.