Prudential Singapore has no different inner thoughts
Prudential Singapore unveils a heartfelt narrative brought to life by director Salihin Ramli and produced by Plan A Production.
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In a world where questions define our journeys, Prudential Singapore unveils a heartfelt narrative brought to life by director Salihin Ramli and produced by Plan A Production, a film that captures the quiet yet profound moments of life’s everyday searches.
Set against the vibrant backdrop of Singapore, this film does more than reflect its people, it listens to them. We follow individuals from every walk of life: a father facing uncertainty, a young couple dreaming of their future, a new graduate stepping into the unknown. Through the lens of the devices they hold close, their phones, tablets, and laptops, we witness their unspoken thoughts and personal questions. Their screens become a mirror to their hearts, revealing silent searches for advice, reassurance, and meaning.
Credits
View on- Agency ALT Wo
- Production Company Plan A
- Director Salihin Ramli
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Credits
View on- Agency ALT Wo
- Production Company Plan A
- Director Salihin Ramli
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency ALT Wo
- Production Company Plan A
- Director Salihin Ramli
Rather than observing the characters directly, the film invites us to see the world through the interfaces they interact with. Designed to face the audience, these screens lay bare each character’s inner dialogue, accompanied by voiceovers that bring authenticity and emotional depth. It’s a narrative choice that makes the digital personal, bridging the space between technology and human vulnerability.
Visually, Ramli's signature use of wide-angle lenses draws us into each character’s world with intimacy and subtlety. Whether it’s the quiet of a hospital room, the shared laughter in a newly painted home, or the solitude of a late-night office, every frame captures both the individual and their surroundings, emphasising that our questions, no matter how personal, are part of a larger, shared human experience.
At the heart of it all stands Prudential, portrayed not just as an insurance provider but as a lifelong partner committed to standing by Singaporeans through every stage of life. This film is a reflection of that promise: to listen, to understand, and to walk alongside, always. A story about questions. A story about trust. And ultimately, a story about the journey we all share.
