Reynald Gresset joins Lee Films

Lee Films brings on board a new director for the Spanish market: French born and LA based, Reynald Gresset is a director that has long since established his ability to create visually iconic films with a fair bit of emotional punch. 

Perhaps because his route into the shiny world of commercials came by way of documentary filmmaking and news broadcasting. Something that gave him a solid appreciation for the textures of reality and well, humanity. That in turn impacts his sensibilities as a filmmaker. Locations over builds. Real people rather than glossy ones. Stories that resonate and invite empathy. 

His visuals are iconic and memorable, and his cinematography grand even as it stays true to life's imperfections. It's an impactful balance of contradictions that quickly attracted some of the best agencies in the world, directing numerous and oft-awarded campaigns for brands such as Google, Honda, Genesis, Fiat, Heineken, Vodafone, Facebook, IKEA, M&M’s, Volkswagen, Universal Studio, Disney, Orange, T-Mobile, Xiaomi, Alfa Romeo, Samsung, Peugeot, Renault, Skoda, American Express, Chase Bank, Nescafe, ITA Airlines, Lexus, Hyundai, Nissan, Comcast, Mitsubishi, Corona, HBO, among others. 

His recent McDonald’s Books spot has been a winner at the D&AD Awards, adding another accolade to a long list of prizes: two recent Gold Telly Awards, one in Craft—Visual Effects and another in Craft—3D Animation, and numerous prestigious awards including Cannes Lions, Clio Awards, Epica, Eurobest, Cristal Festival, AICP, and more.