Rodda’s Clotted Cream serves up sweet treats in first TVC
McCann Bristol’s It’s Godda Be Rodda’s challenges dessert traditions in moreish campaign.
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Rodda’s, the iconic Cornish clotted cream maker, has unveiled its first-ever TV campaign, designed to redefine its clotted cream as the ultimate sweet treat companion.
Developed in collaboration with McCann Bristol, It’s Godda Be Rodda’s aims to expand the appeal of clotted cream and establish Rodda’s as the go-to indulgence for any dessert.
In response to evolving consumer habits, McCann’s It’s Godda Be Rodda’s serves up the first TVC in the brand’s 130-year history. By showcasing its versatility, the agency is positioning Rodda’s clotted cream beyond its traditional cream tea associations and making it the only accompaniment to the nation’s favourite desserts.
The TVC is dripping with indulgence and full of humour, taking viewers to a dinner party where a berry tart showstopper is about to be served. Just as plain cream is poised to ruin the moment, the voiceover dramatically calls out to the host, breaking the fourth wall and directing her to the saving grace of Rodda’s clotted cream. The message is clear, when it’s time to indulge, It’s Godda Be Rodda’s. The result is a mouth-watering spot that brings a fresh perspective on how, and when, enjoy Rodda’s clotted cream.
Credits
View on- Agency McCann/Bristol
- Production Company Lobster
- Director Giles Ripley
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Credits
View on- Agency McCann/Bristol
- Production Company Lobster
- Director Giles Ripley
- Editing Magic Edit
- VFX Roko Studio
- Color Harbor Picture Company/UK
- Audio Post String and Tins
- Executive Creative Director Zane Radcliffe
- Creative Jake Pole
- Creative Amy-Rose Lynch
- Producer Sam Debock
- Executive Producer Simon McDowell
- Head Of Production Sarah Baulcomb
- Producer Aleisha Digby
- Production Designer Will Field
- Food Stylist Dagmar Veseley
- DP Matt Fox / (DP)
- Editor Sam Hopkins
- VFX Artist Ben Walker / VFX Artist
- Colorist Alex Gregory
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Bristol
- Production Company Lobster
- Director Giles Ripley
- Editing Magic Edit
- VFX Roko Studio
- Color Harbor Picture Company/UK
- Audio Post String and Tins
- Executive Creative Director Zane Radcliffe
- Creative Jake Pole
- Creative Amy-Rose Lynch
- Producer Sam Debock
- Executive Producer Simon McDowell
- Head Of Production Sarah Baulcomb
- Producer Aleisha Digby
- Production Designer Will Field
- Food Stylist Dagmar Veseley
- DP Matt Fox / (DP)
- Editor Sam Hopkins
- VFX Artist Ben Walker / VFX Artist
- Colorist Alex Gregory
Tom Bell, Commercial Director at Rodda’s, said: “We wanted to reignite the nation’s love for clotted cream while celebrating the many ways Rodda’s can elevate desserts. McCann Bristol perfectly captured our brand essence with a campaign that’s both fun and irresistibly delicious, reminding everyone that when it comes to treating yourself, there’s simply no substitute for Rodda’s.”
Zane Radcliffe, executive creative director at McCann Bristol, added: “There’s something magical about tapping into those simple, sensory pleasures, and Rodda’s is a brand that epitomises indulgence. With “It’s Godda Be Rodda’s”, we’ve created a campaign that not only sparks cravings but also expands how people think about clotted cream. It’s unexpected and as delicious as Rodda’s itself!”
In recent years clotted cream consumption has dipped and McCann Bristol aims to rekindle consumer interest, reminding them that it’s far more versatile than just being a staple for cream teas. The creative will run across TV, connected TV and social, alongside a creator-led content programme throughout July.
The campaign marks McCann Bristol’s first integrated project for Rodda’s since being appointed to support the brand’s creative, media and social earlier this year.
