SAP takes business out of office
The ERP software provider turns workplace idioms into cinematic metaphors in a trio of brilliantly crafted spots by BBDO.
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Credits
View on- Agency BBDO/New York
- Composer Mr Pape
- Voice Over Christoph Waltz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Composer Mr Pape
- Voice Over Christoph Waltz
Brought to life by BBDO, this cinematic series of spots from ERP (enterprise resource planning) software company SAP vividly brings to life the struggles of managing a new business.
Grounded in relatable, day-to-day insights from business owners, the spots dramatise the invisible pressures leaders face through bold, visual metaphors.
Much of the action across the three spots was captured in-camera using practical special effects. VFX was used in Woods, for touches such as the exploding paper and tree growth, and in Uphill, to capture the cars and containers falling from the sky.
