Subaru shows us what drives you in latest campaign
Chris Fowles delights once again with his talent for subtle, emotive storytelling and detail-driven approach for Subaru’s latest commercial, What Drives You.
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Director Chris Fowles’ latest work for Subaru beautifully captures the call of wild places, those vast, untamed landscapes that offer both solace and challenge.
His film explores the powerful connection between nature and self, striking a perfect balance between stillness and stepping outside of one’s comfort zone, and illustrating how these spaces shape who we are and how we engage with the world around us.
The commercial highlights the flexibility and opportunity that the new Subaru Forester provides, taking you where you need to go with a focus on comfort and support
Credits
View on- Agency Cogent/Meriden
- Production Company Junction Eleven
- Director Chris Fowles
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Credits
View on- Agency Cogent/Meriden
- Production Company Junction Eleven
- Director Chris Fowles
- Director's Agent The Visionaries
- Post Production/Color Black Kite Studios
- VFX Afterworld Studio
- Colorist Thomas Mangham
- Art Director David Finch
- Copywriter Mark Teece
- Producer Lucy McDermott
- DP Rhys Warren
- Editor Peter Hackett
- Sound JJ Mitchell
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Credits
powered by- Agency Cogent/Meriden
- Production Company Junction Eleven
- Director Chris Fowles
- Director's Agent The Visionaries
- Post Production/Color Black Kite Studios
- VFX Afterworld Studio
- Colorist Thomas Mangham
- Art Director David Finch
- Copywriter Mark Teece
- Producer Lucy McDermott
- DP Rhys Warren
- Editor Peter Hackett
- Sound JJ Mitchell
The Visionaries repped director Fowles had this to say about the project: “Car spots are always great to work on, but it’s even more interesting when the car itself plays a small role in the story.
From the start, the agency and client were set on making this a human film, one about bravery and overcoming anxieties. I suggested opening with a single unbroken take to really trap her in the moment and build up to the actual jump. That, I think, is what makes the film special.
We shot in late January in Snowdonia, expecting the worst the English weather could throw at us, but it ended up being the most amazing sunny warm day.
The lake itself was still about four or five degrees and I definitely wouldn’t have tried to go in myself… but we had to create the cold breath in post because it was just that warm.”
