SunLife’s unexpected side effects
The insurance brand gives three over-fifties the confidence to take up some unusual new hobbies in a trio of hilarious spots helmed by Freddy Mandy.
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Credits
View on- Agency TBWA/London
- Production Company SMUGGLER/London
- Director Freddy Mandy
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Credits
View on- Agency TBWA/London
- Production Company SMUGGLER/London
- Director Freddy Mandy
- Editor Stitch
- Post Production Coffee & TV
- Telecine Black Kite Studios
- Sound Factory Studios/London
- Music Wake The Town
- Chief Creative Officer Andy Jex
- Creative Director Matt Swinburne
- Creative Freddie Mickshick
- Senior Producer Megan Sutton
- Producer Neil Andrews
- Production Manager Rachael Donson
- Executive Producer Tom Knight
- Production Designer Max Randall
- DP Suzie Lavelle
- Colorist Richard Fearon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/London
- Production Company SMUGGLER/London
- Director Freddy Mandy
- Editor Stitch
- Post Production Coffee & TV
- Telecine Black Kite Studios
- Sound Factory Studios/London
- Music Wake The Town
- Chief Creative Officer Andy Jex
- Creative Director Matt Swinburne
- Creative Freddie Mickshick
- Senior Producer Megan Sutton
- Producer Neil Andrews
- Production Manager Rachael Donson
- Executive Producer Tom Knight
- Production Designer Max Randall
- DP Suzie Lavelle
- Colorist Richard Fearon
Sunlife Insurance is flipping the script on over-fifties life insurance advertising with this brilliant trio of spots, created by TBWA and directed by Freddy Mandy through SMUGGLER.
The playful films follow three happy customers who’ve found the confidence to take up new a lifestyle thanks to their Sunlife insurance plan, including a newly-naturist couple breaking the news to their children, a self-assured mum mastering jiu-jitsu, and a dad taking his wood-carving passion to the extreme.
Matt Swinburne, Creative Director at TBWA\London, said: “If my naked parents sat me down to tell me they had become naturists, I’d be horrified. And I’d need a lot of counselling. But part of me would be impressed too. We’ve had a lot of fun telling stories of the confidence SunLife cover can unlock in your life. It’s been a brilliant journey with our friends at SunLife, and we’re proud of a campaign that we hope will inspire our over 50s to start living their best lives.”
