T&Pm elevates Matt Moreland and Chris Clarke to ECDs in the UK
Having originally come on board as Creative Directors and promoted to Group Creative Directors in 2023, the duo now step into the top creative leadership roles for the UK business.
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Agency T&Pm has announced the promotion of Matt Moreland and Chris Clarke to Executive Creative Directors (ECDs) for the UK, recognising their exceptional creative leadership and impact since joining the agency in 2022.
Having originally come on board as Creative Directors and promoted to Group Creative Directors in 2023, the duo now step into the top creative leadership roles for the UK business, overseeing the overall creative output across all UK-based clients.
Moreland and Clarke bring extensive experience from their nine-year tenure at BBH, where they produced award-winning work for clients such as Audi, Weetabix, Tesco, British Airways, Britvic, and The Guardian. Their accolades include a Cannes Lion for Robinsons’ Pals, as well as honours from D&AD, Campaign Big, BTAA, and more for campaigns including Weetabix, BA – Don’t Fly, and St John Ambulance, Chokeables.
Since joining T&Pm, they have helped deliver standout creative work for key clients such as Argos, Pets at Home, NatWest, and British Gas. Their There’s More to Argos platform, featuring the beloved Connie and Trevor characters, drove some of the strongest ROI results the retailer has seen in years. Most recently, they led the creative on British Gas’ Taking Care of Things platform, launching long-term brand characters known as ‘the Things’.
Their creative leadership has also been instrumental on the new business front, helping retain the British Gas and Pets at Home accounts in 2022 and 2023, respectively, and contributing to the successful William Hill pitch in 2024.
In their new roles, Moreland and Clarke will guide the creative direction and vision for T&Pm UK, partnering closely with client leads and production teams to elevate campaign work across the board.
Victoria Appleby, UK CEO at T&Pm, commented: “Matt and Chris have consistently demonstrated exceptional creative vision and leadership. Their ability to craft impactful, resonant campaigns is truly remarkable. I’m confident that as ECDs, they will continue to raise the bar for our clients and creative output.”
Andre Moreira, Global Chief Creative Officer at T&Pm, added: “Matt and Chris are a powerhouse. From creating the UK’s most successful retail campaign with Tesco’s Food Love Stories, which won the Cannes Media Grand Prix and even caused a national curry paste shortage, to making audiences fall in love with Argos’ Connie and Trevor (now reinvented using AI and nominated for a Campaign Tech Award), they combine cutting-edge thinking with common sense. I’m genuinely excited to see what they do next.”
Moreland and Clarke said in a joint statement: “From day one, we’ve felt right at home at T&Pm. We love the agency and the people, so we couldn’t be more excited to help lead the next chapter creatively. It’s new ground for us, but like everything we do, we’ll put our heart and soul into it.”
