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TBWA\Media Arts Lab London names Tim Schoenmaeckers ECD for UK, EU and CEMEA
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The industry veteran joins from Ogilvy Chicago to lead creative output across multiple regions.
Executive Creative Director Tim Schoenmaeckers has joined TBWA\Media Arts Lab London to lead the agency’s creative output across the UK, EU and CEMEA markets.
He will partner with London Managing Director Tommy Smith in this expanded role.
Originally from Belgium, Schoenmaeckers joins from Ogilvy Chicago, where he held the same title since September 2023. Before that, he held leadership roles at Dentsu Creative and senior creative positions at FCB Chicago, rising from Associate Creative Director to Vice President Creative Director and Head of Brand Acts over four and a half years.
“Tim’s proven ability to create culturally resonant work that drives both creative excellence and business impact makes him an ideal addition to our London team,” said Brent Anderson, Global Chief Creative Officer of TBWA\Media Arts Lab. “His award-winning track record with global brands will be invaluable as we continue to push creative boundaries for Apple.”
In Chicago, Schoenmaeckers led creative development for accounts such as SC Johnson, Canon, Marriott and Clorox, and produced campaigns for Anheuser-Busch, Harley-Davidson and the City of Chicago. His work has won awards including two Titanium Lions, three Cannes Grand Prix, a One Show Best in Discipline and the D&AD Black Pencil.
“An opportunity to work on a brand as iconic and beloved as Apple doesn’t come around every day. It brings with it a heightened sense of responsibility — pushing me to think bigger, dig deeper, and deliver the very best,” said Schoenmaeckers. “It’s both humbling and exhilarating, reigniting the same excitement and nervous energy I felt when I first stepped into this industry 15 years ago. And that’s a feeling worth chasing.”
