The anthropomorphism of Al Rajhi Bank
The Egyptian banking brand’s unusual campaign celebrates the human touch with a scintillating spot directed by Amr Haddad.
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Credits
View on- Agency TTP/Riyadh
- Production Company Huko.Film
- Director Amr El Haddad
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Credits
View on- Agency TTP/Riyadh
- Production Company Huko.Film
- Director Amr El Haddad
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TTP/Riyadh
- Production Company Huko.Film
- Director Amr El Haddad
This unusual and engaging film for Saudi Arabia’s Al Rajhi Bank was created by TTP and helmed by Amr Haddad through Huko Film.
Titled Dream by Dream, it features an intriguing montage of home video footage, moments of friendship and family love, sporting events and random camels – quite a few camels.
Against this a ‘conversation’ between the voice of the bank and a customer unfolds – highlighting the significance of the long relationship during a life story.
