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McDonald’s – I’m Ruinin’ It

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It's normally the villagers of Whoville that suffer the festive rage of gnarly curmudgeon The Grinch, but for McDonald's Australia's Christmas spot, it's Aussies that have to watch their backs.

Promoting the cheeky themed menu, I’m Ruinin’ It sees the ghoul pour all of his venom into menu items and happy meal gifts in order to ruin the days of the sun-soaked beachgoers.

Created by Wieden + Kennedy, Sydney and directed by Jesse James McElroy through Photoplay, this third (so far) seasonal ad starring the character in 2025 sees him return to wicked form.

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