The Ministry of Equality cracks down on toxic masculinity
In a witty short film created by Ogilvy for the Spanish government's body for gender equality, actor Paco León re-examines what it means to ‘have eggs’.
)
Credits
View on- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Ester G. Mera
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Ester G. Mera
- Sound Design Iberian Media
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Guillermo Fernandez
- Creative Director Pablo Poveda Moreno
- Executive Production Director Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producers Luna Utrero
- Head of Post Production Elena Nebreda
- Executive Producer Belen Gayan
- Producer Olmo Heras Aguirre
- DP Lluis Marti
- Editor Pablo Marchetto
- VFX Lead Laura Pereyra
- Animation Motion Graphics Laura Pereyra
- Color Maria Nualart
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Ester G. Mera
- Sound Design Iberian Media
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Guillermo Fernandez
- Creative Director Pablo Poveda Moreno
- Executive Production Director Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producers Luna Utrero
- Head of Post Production Elena Nebreda
- Executive Producer Belen Gayan
- Producer Olmo Heras Aguirre
- DP Lluis Marti
- Editor Pablo Marchetto
- VFX Lead Laura Pereyra
- Animation Motion Graphics Laura Pereyra
- Color Maria Nualart
In this clever short film directed by Ester G. Mera through Agosto, The Ministry of Equality in Spain and Ogilvy challenge gender stereotypes and spark a debate on outdated language.
Titled Por Huevos, the campaign sees actor and activist Paco León playfully cracking eggs to make an omelette while he addresses the audience, wittily redefining the saying Spanish saying of ‘having eggs’, which in English means ‘having balls’.
With a direct and ironic tone, the spot seeks to connect with new generations and spark a necessary debate: how language shapes our understanding of courage and social roles.
“This campaign is yet another invitation for all of us to question what kind of masculinity we have and how we want to live it. We would like it to foster reflection, a change, about those toxic attitudes. To draw a line between masculinity and machismo,” explain Guille Fernández and Pablo Poveda, Creative Directors at Ogilvy.
