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Folksam – Life Can Be Tough - Bike Vacation

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It's tough to create laugh-out-loud comedy from a sketch that includes no camera movement or edits, but considering that the tagline for Folksam's new campaign is Life Can Be Tough, that's kinda par for the course.

Directed by Torstien Bjørklund through Slutet, the wonderful pair of spots - Bike Vacation and The Camper Van - see distinctly troublesome situations play out with brilliant timing.

Eschewing any tricks or snazzy techniques, Bjørklund's locked-off camera presents a concept that funny, warm and relatable.

Folksam – Life Can Be Tough - The Camper Van

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