Tottenham Hotspur turns to the dark side
Players and fans reveal their daring alter-egos in Chris Ranson’s punchy spot, marking the launch of Nike’s black away kit for the UK football team.
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Credits
View on- Agency T&Pm/London
- Production Company The Vigilante Group
- Director Chris Ranson
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Credits
View on- Agency T&Pm/London
- Production Company The Vigilante Group
- Director Chris Ranson
- Post House Creep
- Sound Design Sounds Good
- Music Supervision Wake The Town
- Producer Dillon Palmer
- Producer Ashley Whyte
- Creative Director James Fernandes
- Associate Creative Director Ben Fallows
- Associate Creative Director Matt Deacon
- Senior Producer Kieran Sadler
- Producer Joe Bannister
- Head Of Integrated Production Thea Evely
- Head Of Production Libby Orrett
- Exec Producer Cal Gordon
- Exec Producer Joe Elliott
- Editor Alex Hinx
- Online Brad Kelsey
- Vfx Editor Zoe Slater
- Vfx Coordinator Emily White
- Sound Designer Martin Leitner
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Credits
powered by- Agency T&Pm/London
- Production Company The Vigilante Group
- Director Chris Ranson
- Post House Creep
- Sound Design Sounds Good
- Music Supervision Wake The Town
- Producer Dillon Palmer
- Producer Ashley Whyte
- Creative Director James Fernandes
- Associate Creative Director Ben Fallows
- Associate Creative Director Matt Deacon
- Senior Producer Kieran Sadler
- Producer Joe Bannister
- Head Of Integrated Production Thea Evely
- Head Of Production Libby Orrett
- Exec Producer Cal Gordon
- Exec Producer Joe Elliott
- Editor Alex Hinx
- Online Brad Kelsey
- Vfx Editor Zoe Slater
- Vfx Coordinator Emily White
- Sound Designer Martin Leitner
In collaboration with agency T&Pm, sportswear brand Nike helps the Tottenham Hotspur team channel their darker side in this bold campaign directed by The Vigilante Group’s Chris Ranson.
The high-energy hero spot features team stars Dominic Solanke and Ella Morris, during what appears to be a routine photoshoot at Hotspur Way, until they glitch from the white home kit into the black away one - revealing their more daring alter egos.
The film seamlessly blends dynamic camera work, striking VFX and touches of animation, and is completed by its own bespoke track, You Man, produced by Star One with lyrics from Squad.
