UNICEF’s family values
Igor Borghi’s hard-hitting spot for the children’s humanitarian organisation captures the toll a bad work-life balance can take on a family’s youngest members.
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Credits
View on- Agency Saatchi & Saatchi/Rome
- Production Company Think Cattleya
- Director Igor Borghi
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Credits
View on- Agency Saatchi & Saatchi/Rome
- Production Company Think Cattleya
- Director Igor Borghi
- Executive Creative Director Manuel Musilli
- Creative Director Leonardo Cotti
- Senior Copywriter Marta Curcio
- Senior Art Director Antonio Penco
- DP Emanuele Zarlenga
- Editor Luca Angeleri
- Colorist Giorgia Meacci
- Composer Enzo Casucci
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Credits
powered by- Agency Saatchi & Saatchi/Rome
- Production Company Think Cattleya
- Director Igor Borghi
- Executive Creative Director Manuel Musilli
- Creative Director Leonardo Cotti
- Senior Copywriter Marta Curcio
- Senior Art Director Antonio Penco
- DP Emanuele Zarlenga
- Editor Luca Angeleri
- Colorist Giorgia Meacci
- Composer Enzo Casucci
UNICEF Italy has launched this subtle yet impactful campaign, created by Saatchi & Saatchi and directed by Igor Borghi through Think Cattleya, in support of its Family Friendly Workplace Initiative.
The film comprises emotive vignettes of children facing the real consequences of distracted parenting; missed school plays, forgotten drop-offs and long evenings spend alone. These emotive scenes are juxtaposed with a victorious end-of-year business speech, celebrating corporate goals and productivity targets.
The initiative, titled This Company is a Family, is aimed at business leaders and decision-makers, encouraging them to consider the impact of workplace structures on employees and their children.
