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Versus expands creative leadership with Jay Harwood as ECD
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The creative leader brings multidisciplinary expertise and deep technical fluency to versus’ expanding global slate.
Culture-driven creative and production studio Versus has announced the appointment of Jay Harwood as executive creative director.
In this role, Harwood will collaborate with fellow executive creative director and co-founder Justin Barnes to lead the studio’s creative vision across live action, VFX and design.
“Jay brings a sharp, creative eye and a constant curiosity about what’s next,” said Barnes. “He’s comfortable moving between entertainment, advertising and branded work, exploring new technology without ever losing sight of the craft. We’re excited to have him shaping what’s next across all our divisions.”
With a career spanning two decades, Harwood has earned a reputation for seamlessly blending craft and innovation. Originally a VFX supervisor turned director, he has held leadership roles at top production studios and digital agencies, developing creative systems and scaling global teams. His work has earned recognition from the Emmys, Cannes Lions, and The One Show, reflecting both his technical fluency and storytelling acumen.
Drawn to Versus for its hybrid approach to creativity and hands-on production, Harwood said he’s energised by the studio’s emphasis on collaboration and innovation.
“Versus is building something rare; it’s a studio where originality and infrastructure coexist,” said Harwood. “The talent, momentum and ambition here are impressive. I’m looking forward to pushing the work with people who care deeply about the how as much as the what.”
Harwood’s addition signals continued growth for Versus as it expands its global footprint and reinforces its commitment to bold, cross-disciplinary storytelling.
