VW recharges childhood batteries
In a simple series of nostalgic vignettes, DDB Sydney and Finch tap into the joys of driving.
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Credits
View on- Agency DDB/Sydney
- Production Company FINCH
- Director Christopher Riggert
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Credits
View on- Agency DDB/Sydney
- Production Company FINCH
- Director Christopher Riggert
- Executive Producer Nick Simkins
- Producer Caroline David
- Post Production The Editors
- Executive Producer Rita Gagliardi
- Audio Post Sonar Music
- Senior Sound Designer Andy Stewart
- Head of Production Haylee Poppi
- Chief Creative Officer Matt Chandler
- Creative Director Tom Lawrence
- Creative Director Samuel Raftl
- Creative Jenny Mak
- Producer Laura Oleart
- Editor Jack Hutchings
- Colorist Fergus Rotherham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Sydney
- Production Company FINCH
- Director Christopher Riggert
- Executive Producer Nick Simkins
- Producer Caroline David
- Post Production The Editors
- Executive Producer Rita Gagliardi
- Audio Post Sonar Music
- Senior Sound Designer Andy Stewart
- Head of Production Haylee Poppi
- Chief Creative Officer Matt Chandler
- Creative Director Tom Lawrence
- Creative Director Samuel Raftl
- Creative Jenny Mak
- Producer Laura Oleart
- Editor Jack Hutchings
- Colorist Fergus Rotherham
Leaning into sun-bleached nostalgia, DDB Sydney's lovely new spot for Volkswagen Australia's EV offerings eschews the winding roads and urban cityscapes more associated with ads in the genre, instead focusing on delightfully playful locations.
Placing the range alongside putt putt golf, fireworks, a local pizza joint, pony rides, and a water park, Batteries Included pulls childhood emotions from the audience through a clever combo of FINCH's Christopher Riggert low-key direction and a soundtrack of When I Grow Up by iconic Australian artist Patsy Biscoe.
“It’s all too easy to fall into the trap of advertising a range of cars by showing them conquering dirt roads or weaving through cityscapes,” said Tom Lawrence, Creative Director at DDB Sydney. “We couldn’t be more thankful to our clients for embracing stillness to let people have the space to connect with the brand.”
“In a super competitive EV landscape, we knew we had to do something different,” adds Jenny Mak, Creative Partner at DDB Group Sydney. “The idea of awakening your inner child cuts through the noise and connects on a deeply human level.”
