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What OK Go can teach us about strategy and spectacle

What OK Go can teach us about strategy and spectacle

Ever since breaking the internet (before that was even a thing) in 2006 with the viral video for Here It Goes Again, OK Go have been...

What OK Go can teach us about strategy and spectacle

What OK Go can teach us about strategy and spectacle

Ever since breaking the internet (before that was even a thing) in 2006 with the viral video for Here It Goes Again, OK Go have been delighting global fans with their boundary-pushing visuals, precision choreography, and a DIY spirit that’s somehow both chaotic and meticulously engineered. Known for its symbiotic relationship with brands, the band’s frontman and Park Pictures director, Damian Kulash, joins DE-YAN CCO Jason Kreher, to talk about music video innovation, the intersection of art and advertising, and how curiosity fuels both commercial and creative success.

2:35pm

Under the Influence

Under the Influence

With a focus on the impact of stoner culture, this session explores how one agency brought to life the visceral pleasure...

Under the Influence

Under the Influence

With a focus on the impact of stoner culture, this session explores how one agency brought to life the visceral pleasure of eating.

Mother LA’s Biz Anderson and Jed Cohen break down the brand strategy behind Postmates' rise to dominance in the Los Angeles market. Discussing the intricacies of the campaign’s inception and the shift from physical delivery to highlighting why food isn’t just fuel—but a powerful dopamine booster capable of hijacking your brain.

2:05pm

Heads of Production (Ask Me Anything)

Heads of Production (Ask Me Anything)

This session see’s our panel of top creative agencies discuss key challenges & solutions shaping the business, covering topics from...

Heads of Production (Ask Me Anything)

Heads of Production (Ask Me Anything)

This session see’s our panel of top creative agencies discuss key challenges and solutions shaping the business, covering topics from evolving working practices and potential pitfalls to the impact of new technologies on production workflows.

A significant portion of this session will be dedicated to a Q&A, giving the audience the opportunity to get those big questions answered.

Speakers (L to R)
Brian O’Rourke, Global Chief Production Officer, TBWA\Media Arts Lab
Autumn Childress, Head of Production, Quality Meats Creative
Brett Alexander, SVP, Managing Director, Head of Production, The Martin Agency


12:05pm

What’s Next for Women in Advertising After Free The Work’s Closure?

What’s Next for Women in Advertising After Free The Work’s Closure?

This powerhouse, all-female panel, will deliberate how adland can continue to elevate female and...

What’s Next for Women in Advertising After Free The Work’s Closure?

What’s Next for Women in Advertising After Free The Work’s Closure?

This powerhouse, all-female panel, will deliberate how adland can continue to elevate female and underrepresented talent, reimagine inclusive hiring, and discuss the legacy left by Free The Work. Exploring solutions that ensure the industry continues to evolve into a more equitable and creatively rich space which drives business success and shapes cultural impact.

10:30am

Weirdism: Mastering The Art of Social Rebellion

Weirdism: Mastering The Art of Social Rebellion

A normality crisis is currently permeating throughout the creative industries, and weirdness is...

Weirdism: Mastering The Art of Social Rebellion

Weirdism: Mastering The Art of Social Rebellion

A normality crisis is currently permeating throughout the creative industries, and weirdness is the only way to drag ourselves out of it. In this terrifying and hopeful talk, we'll examine the history of the weird and strange, and why the world will only get better (and more creative) if we make life easier for outsiders. 

10:00am