Actron Rapid Action presents Race Against Time
Race Against Time is the new Actron Rapid Action campaign starring Franco Colapinto.
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The Juju, the creative agency from the untold ecosystem led by Darío Straschnoy, and Actron, the brand owned by Bayer Consumer Health that offers solutions for various types and intensities of pain, present Race Against Time: their new campaign starring Argentine motorsport driver Franco Colapinto.
In a competitive industry such as pharmaceuticals and over-the-counter medication for mass consumption, The Juju faced the challenge of communicating the relaunch of Actron Rapid Action, the evolved product that reflects Bayer’s scientific innovation. It is presented in the smallest capsule on the market and features a new formula designed to relieve pain twice as fast.
Credits
View on- Agency The Juju/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Ivan Vescovo
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Credits
View on- Agency The Juju/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Ivan Vescovo
- Executive Producer Santiago Aicardi
- Executive Producer. Mayra Tomassini
- Producer Lula Meliche
- Post Production Ratio VFX
- Sound Design & Mix Portaestudio
- Chief Creative Officer Nicolas Zarlenga
- Chief Creative Officer. Federico Plaza Montero
- Creative Director Ivan Castillo
- Creative Director. Federico Landajo
- Creative Lautaro Franco
- Creative. Lucila Gorostiaga
- HP Claudio Migliardo
- Producer Gabriela Navas
- Producer. Victoria Obetko
- Head of Art Sebastian Hadla
- Editor Agostina Raffa
- Head of Post Production Lali Rodriguez
- Music TDL
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Credits
powered by- Agency The Juju/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Ivan Vescovo
- Executive Producer Santiago Aicardi
- Executive Producer. Mayra Tomassini
- Producer Lula Meliche
- Post Production Ratio VFX
- Sound Design & Mix Portaestudio
- Chief Creative Officer Nicolas Zarlenga
- Chief Creative Officer. Federico Plaza Montero
- Creative Director Ivan Castillo
- Creative Director. Federico Landajo
- Creative Lautaro Franco
- Creative. Lucila Gorostiaga
- HP Claudio Migliardo
- Producer Gabriela Navas
- Producer. Victoria Obetko
- Head of Art Sebastian Hadla
- Editor Agostina Raffa
- Head of Post Production Lali Rodriguez
- Music TDL
To highlight the value and importance of time, they created a spot showing Franco Colapinto during a practice session, which he is forced to interrupt due to neck pain. Faced with this situation, which makes him slow down, the driver chooses to act quickly and trust Actron because he knows that every second counts when it comes to stopping pain and reclaiming lost time.
“We’re thrilled to be part of such an important launch for an iconic brand like Actron Rapid Action, and even more so to be joined by a great talent like Franco Colapinto,” say Nicolás Zarlenga and Federico Plaza Montero, CCOs & Partners at The Juju.
The campaign, which also includes a special extended version for the press, is available on TV and digital media and will be amplified throughout the year on radio, outdoor advertising, and points of sale, all to beat the pain and make up for lost time.
