O Boticário launch new Clash fragrance

Clash is the latest men’s fragrance line from O Boticário, launched with a sensorial and cinematic film titled From Pressure Comes Strength.

Created by agency AlmapBBDO, produced by Stink Films and directed by Jones, the film explores the elemental collision of water and rock, a powerful metaphor for the tension between resilience and transformation.

At the centre of the campaign is Brazilian World Surf Champion and Olympic bronze medalist Gabriel Medina, whose personal journey, marked by discipline, pressure, and the drive to overcome adversity, inspired the film’s core narrative. His story reflects the archetype of the modern hero, aligning with the essence of Clash.

“We portray the male body as a representation of two powerful forces of nature: water and rock. The clash between them forms the core of this sensorial narrative, a choreography of contrasts that mirrors our inner selves, where strength and vulnerability often collide.” said Jones, Director, Stink São Paulo

The 360° campaign will include broadcasts on open and closed TV, social media, and streaming platforms, as well as an event called “Clash of Giants” that will take place at Boa Vista Village Surf Club, an artificial beach Club, and a second film, focused on the product.