)
AJ Bleyer signs with Schofield’s Flowers for experiential representation
)
The director [right, pictured with Steve Schofield, left] formalises his relationship with the creative production company.
Following a series of recent collaborations, director and photographer AJ Bleyer has signed with Schofield’s Flowers for exclusive representation in the experiential space.
The move formalises a relationship that has already produced projects for brands including SIXT Rent-The-Car - featuring F1 champion Nico Rosberg - and Goodnites, with former astronaut and US Navy Captain Scott Kelly. Both campaigns were developed in partnership with GUT Miami and New York.
Bleyer’s commercial credits span Ferrari, McLaren F1, Aston Martin, Red Bull, Riot Games and Amazon. His work often blends live-action, performance, and cinematic technique, drawing on a background that includes shooting launches with NASA and SpaceX, and access to high-security military environments.
“Whether he’s on set or on stage at TED or Adobe MAX, AJ has developed a knack for communicating big ideas clearly and visually,” said Steve Schofield, Founder and Chief Content Officer at Schofield’s Flowers. “Agencies are bringing him in at the pitch phase, not just to direct, but to help sell the creative. AJ is a perfect fit for Schofield’s Flowers. More than a production company, we’re an idea company.”
“I owe a lot to Schofield’s Flowers,” said Bleyer. “Scof took a chance on me, and has put me in front of my heroes in science and sports. Now we’re collaborating with agencies like GUT, and producing dynamic projects I’m really proud of.”
Bleyer began his career making automotive videos with friends, eventually shooting content for local car dealerships while working at the Apple Store. At 22, he founded Advent Films and pursued filmmaking full-time. After being rejected by every film school he applied to, he was later accepted into the Directors Guild of America as one of its youngest members, joining at 27.
In addition to directing, Bleyer regularly speaks at industry events, including TEDx, Adobe MAX and NAB, and serves as a brand ambassador for RED, Adobe, Fujinon and Dell Technologies. His work spans experiential production, high-intensity action filmmaking, and content driven by emerging technologies. “If you’re open to the latest tools, you’re always going to be relevant,” he said. “As soon as I saw what AI was capable of, I dove in and began mastering the tools.”
Reflecting on the future of the medium, he added: “The growth of AI is going to lead to an explosion of experiential content. As it becomes easier to generate any and all kinds of visuals, I believe people will begin to place more value on in-person experiences — the one thing you can’t synthesise.”
