All for 1, 1 for all
Director Fiona Jane Burgess teams up with creative studio Breaks Agency to create this Nike campaign that extols the transformative power of dance.
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- Production Company Chelsea
- Director Fiona Jane Burgess
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powered by- Production Company Chelsea
- Director Fiona Jane Burgess
Nike’s newest spots, directed by Chelsea Pictures’ Fiona Jane Burgess through Alibi, focus on tales of people who have been empowered by joining dance groups.
The campaign features two different films; Dance as a Force for Good and A Community of Movement, in which dancers reveal their separate experiences of how dance has given them a sense of belonging and community, while strengthening their self-esteem. In one touching story, a man reveals how joining a dance troupe even got him off the streets.
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- Production Company Chelsea
- Director Fiona Jane Burgess
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Credits
View on- Production Company Chelsea
- Director Fiona Jane Burgess
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Credits
powered by- Production Company Chelsea
- Director Fiona Jane Burgess
Burgess had the following to say about the campaign: "Both films examine the concept of movement, community and determination...It was difficult to edit the film together because we had so much great material to use and so many personal affirmations from the dancers about their love of street dance and how they are using it to offer young people, especially women, a safe and fun space to express themselves, whilst being active.
