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Amazon – What's Next ft LeBron James and Prime Day

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Directed by Wayne McClammy through Hungry Man, this comedic campaign for Amazon Prime sees LeBron James confronted by reporters eager to know What's Next for him after basketball. 

As a notification pops up on his phone, James get distracted, starts to scroll, and draws inspiration from the deals on offer for Amazon Prime Day. 

We’re then whisked through a hilarious series of vignettes, playfully edited by Union Editorial’s Graham Turner, where James imagines himself in a plethora of questionable new careers, from a scout leader to off-key lounge singer.  

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