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Anonymous Content signs Frances O’Sullivan
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Filmmaker Frances O’Sullivan joins Anonymous Content for commercial and music video representation.
Media, management and production company Anonymous Content has signed filmmaker and artist Frances O’Sullivan for US and UK representation of commercials and music videos.
A director, visual artist, photographer, makeup artist, and model, O’Sullivan’s work is defined by a genre-defying approach that blurs boundaries between disciplines. Bringing together direction, performance, makeup, and photography into a singular practice, O’Sullivan has cultivated a distinct visual language that merges glamour with the grotesque, surrealism with pop culture, and nostalgia with contemporary edge.
Her work subverts traditional notions of femininity through provocative, vibrant, and often haunting visuals. This distinctive approach has led to collaborations with Gucci, Vivienne Westwood, Marc Jacobs, Christian Louboutin, MAC Cosmetics, Zalando, Jeffrey Campbell, and Anastasia Beverly Hills, as well as branded shorts for Mubi and StudioCanal.
Drawing inspiration from the mid-to-late 20th century, O’Sullivan’s hybrid of high glamour and horror is shaped by a fascination with the macabre, uncanny, and grotesque. Over the years, she has created a cult following for her annual horror short film series, consisting of surreal vignettes that serve as glimpses into bizarre, imagined worlds. Originally developed as a self-portrait photography project, the series has evolved to feature external talent and continues to explore themes of transformation and identity. The series has received critical acclaim, with coverage in multiple publications, including Tatler, Dazed, and, most recently, A Rabbit’s Foot.
“Frances is a world builder,” says Tor Fitzwilliams, Anonymous Content Managing Director, UK and Executive Producer. “Her ability to merge disciplines, film, photography, performance, into one cohesive, unforgettable vision makes her exactly the kind of voice we want to champion.”
O’Sullivan has directed music videos for artists including Remy Bond with the Busby Berkeley-inspired Star Shaped Baby; Yazmin Lacey in a dreamy, offbeat line dancing class for Two Steps; and turning Kali Uchis into a music box ballerina for her latest single Cry About It. She has also appeared in front of the camera for both her own work and other creatives, being frequently cast to embody her signature aesthetic, recently portraying a central character in singer-songwriter Stephen Sanchez’s 1960s-inspired visual narrative accompanying his debut album.
Born and raised in London, O’Sullivan studied Hair, Makeup and Prosthetics for Performance at the London College of Fashion, laying the foundations for her multidisciplinary career. Since rising to internet prominence in 2017 through her transformative self-portraiture, she has amassed a following of more than 650,000 across her social platforms.
