Apple x aespa delivers a real performance

Apple launched a new performance video featuring K-pop group aespa, showcasing their upcoming track Dirty Work shot entirely on iPhone 16 Pro.

The video from TBWA\Media Arts Lab/Seoul features all four aespa members (Karina, Giselle, Winter, Ningning). The track itself won't officially drop until June 27, giving fans an exclusive two-week preview of the choreography they love to recreate through dance covers.

Featuring members Karina, Giselle, Winter, and Ningning, the video showcases super-smooth, cinematic slow motion choreography recorded in 4K120 fps in Dolby Vision. Using iPhone 16 Pro, their signature dance moves are transformed into mesmerising sequences.

The launch is supported by behind-the-scenes content demonstrating iPhone 16 Pro camera techniques, exclusive social content on aespa's channels, and Vision Pro spatial assets offering fans a peek into the Dirty Work set.

Building on the success of the 2023 NewJeans collaboration, which achieved 10 million views in 72 hours, this partnership demonstrates how iPhone 16 Pro makes professional-quality features accessible to everyday creators.

The video launched on June 9 at midnight KST on SMTOWN and aespa's official YouTube channels.