Google Pixel celebrate football of a new generation

In the lead-up to the UEFA European Women's Football Championship 2025, kicking off in Switzerland, Google Pixel and the DFB have launched one of the Women's EURO’s largest-ever 360-degree campaigns. 

Emphasising the lasting appeal of the tournament on women's football, the campaign was developed under the joint creative leadership of Jung von Matt SPORTS and Jung von Matt Switzerland.

Starting this week, and running across various channels and touch points until the end of the tournament, the campaign focuses on the German national team and its players under the idea ‘Football of a new generation’. It focuses on a new generation of female players who have set out to redefine football not only on the pitch, but also culturally, with exciting offers for fans. The German team is also one of the title favourites for the Women's EURO’s 2025.

At the centre of the campaign is a 30-second film that presents the German women's national team as a modern dynasty. A generation that steps out of the shadow of the (successful) past to write its own history: self-confident, style-defining and full of attitude.

The setting for the 30-second film and the numerous short formats where other stories are told, is an impressive Grand Maison, including an imposing ballroom and magnificent garden. The players are depicted in surprising, pointedly staged scenes, such as shooting clay pigeons with footballs, or learning Italian in the garden.

Several stars of the German national team are part of the film, including Laura Freigang, Jule Brand and Sara Doorsoun.

The film was directed by Nina Holmgren and edited by Nik Kohler, and ANORAK from Berlin led the production. As Director of Photography, Andreas Bjørseth was responsible for the visual design, supported by photographer Tereza Mundilová, and the music was produced by Kay Oskwarek Music Co (KOM).

In addition to the numerous still assets and moving images, which will be broadcast across multiple social media channels and on TV, the iconic campaign includes partnerships with Telekom and the German edition of VOGUE.