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Apple – Slow-Mo

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Directed by Emmy-award winning director David Shane through O Positive, this witty shot-on-iPhone campaign from tech brand Apple spotlights the iPhone 16 Pro’s Cinematic Slow Motion camera feature.  

Putting a playful twist on the slow-mo ‘walking away from an explosion’ film trope, the spot centres around two detectives as they break character and engage in sarcastic commentary about their dramatic exit.  

Shot entirely on the device in 4K 120 fps using the iPhone 16 Pro, it revisits two fan-favourite character from the launch of Cinematic Mode on iPhone 13 Pro.  

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