Bo Peep goes girlboss in Amazon’s latest
The nursery-rhyme sheepherder uses the e-commerce company's Business platform to build a thriving fashion brand in an enchanting spot from Joint.
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Credits
View on- Agency Joint/London
- Production Company Stink Studios/UK
- Director Traktor
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Credits
View on- Agency Joint/London
- Production Company Stink Studios/UK
- Director Traktor
- Sound Design Wave Studios/London
- Music Resister
- Music Finger Music/London
- Chief Creative Officer Algy Sharman
- Creative Rory Robinson
- Creative Lucy Kelly
- Producer Kate Grenfell
- Head of Production (HP) Claudio Gorini
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Joint/London
- Production Company Stink Studios/UK
- Director Traktor
- Sound Design Wave Studios/London
- Music Resister
- Music Finger Music/London
- Chief Creative Officer Algy Sharman
- Creative Rory Robinson
- Creative Lucy Kelly
- Producer Kate Grenfell
- Head of Production (HP) Claudio Gorini
Created by Joint and directed by Traktor through Stink Studios, this charming spot championing Amazon’s Business platform imagines a whimsical, capitalist utopia where even fairytale creatures are embracing the grindset.
Brought to life by playful design touches and cinematic post-production from Rascal, the film sees nursery rhyme icon Little Bo Peep using Amazon Business, not only to find her sheep, but also reclaims her time—allowing her to ditch the fields for her own fashion label.
Appropriately set to the sassy sound of Fancy by Iggy Azalea and Charlie XCX, we see Bo Peep ordering mountains of Amazon deliveries to build her brand and become the CEO of Bo-dacious knitware inc.
