BAFTA and DCM celebrate the art of video game storytelling
Actress Susan Wokoma stars alongside Samantha Béart and Neil Newbon, Doug Cockle, Jane Douglas, and Sir Ian Livingstone.
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BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on Tuesday 8 April 2025.
The 105 second trailer was produced by Common People Films and DCM Studios, with Jennifer Sheridan directing the film. Wokoma features alongside famous faces from games, such as Samantha Béart and Neil Newbon from Baldur’s Gate 3, who share their love for video games with cinema audiences nationwide.
Jeremy Kolesar, Creative Director, DCM Studios, “We’ve seen a flourishing intersection between games, film and TV in the UK. Whether it’s a franchise-inspired series or film, a narrative-driven game, or an engaging acting performance, each medium strengthens the other. We’ve tried to capture this in our third cinema campaign with BAFTA, which draws from the diverse UK games industry to inspire the next generation of talent with an adventurous cinematic experience.”
Credits
View on-
- Production Company Common People Films
- Director Jennifer Sheridan
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Credits
View on- Production Company Common People Films
- Director Jennifer Sheridan
- Post Production Behind Studios
- Color Black Kite Studios
- Sound Harbor Picture Company/UK
- Producer Erin Sullivan
- Executive Producer Ramy Dance
- Executive Producer Tony Roberts
- Art Director Hannah Backshall
- Executive Producer James Hakelsey
- DP Sam Meyer
- Offline Editor Jennifer Sheridan
- Editor Edward Wright
- VFX Supervisor Ed Rigg
- Colorist Thomas Mangham
- Color Producer Jamie McCubbin
- Re-Recording Mixer Nigel Squibbs
- Sound Designer Tony Gibson
- Audio Mixer James Gregory
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Credits
powered by- Production Company Common People Films
- Director Jennifer Sheridan
- Post Production Behind Studios
- Color Black Kite Studios
- Sound Harbor Picture Company/UK
- Producer Erin Sullivan
- Executive Producer Ramy Dance
- Executive Producer Tony Roberts
- Art Director Hannah Backshall
- Executive Producer James Hakelsey
- DP Sam Meyer
- Offline Editor Jennifer Sheridan
- Editor Edward Wright
- VFX Supervisor Ed Rigg
- Colorist Thomas Mangham
- Color Producer Jamie McCubbin
- Re-Recording Mixer Nigel Squibbs
- Sound Designer Tony Gibson
- Audio Mixer James Gregory
World-renowned for its annual Film Awards, BAFTA has been celebrating the craft, skill and creativity of the games industry for over 20 years, spotlighting the best games and talent in its annual Games Awards ceremony.
The cinema trailer explores the connectivity between film, games and TV, highlighting the depth of video game storytelling and the many varied games that captivate audiences worldwide.
Tony Roberts, Founder/ EP, Common People Films said: "This is the second time BATFA and DCM have asked us to bring their brand and message to life and we’re incredibly proud of the work we deliver for both of them. Having a diverse roster of talent, it was exciting to get our directors to write with a focus in games this time round and we think Jennifer has captured something very special. The games industry is a jewel in the crown of British industry and should be celebrated. Another great collaboration.”
Donna Mathews, Executive Director of Engagement, Marketing and Communications at BAFTA said: “BAFTA is known for celebrating excellence in the screen arts and games are no exception. Our members recognise the craft, skill and creativity that goes into making every game and our Awards showcase the incredible variety of games on offer. Like TV and film, games are a way to explore stories and learn about the world around us and young adults see games as more than a form of entertainment, with many considering games important to their wellbeing and social connection. The UK games industry is a world-leading creative force, with talented people making games up and down the country, so with thanks to DCM and Common People Films we are putting games on the big screen to share our appreciation of this art form with audiences nationwide too.”
Susan Wokoma said: “Film, TV and games are connected by the passion of the people who make it. It takes so many people to make these things and seeing people really take ownership of their story and their passion, that’s the thing that threads throughout all of those mediums.”
Jennifer Sheridan, director, adds: "What makes gaming so captivating is its ability to fully immerse you in the story. It invites you to engage with the narrative interactively. The beauty of storytelling in games lies in how your experience can be completely unique, even if you're playing the same game as someone else. This film celebrates that diversity and the incredible journeys that games can take you on.
