Let your body body with Dove
The new Dove Whole Body Deo collection campaign from Ogilvy New York keeps odour in check for up to 72 hours, so concert-goers can let their body 'body' and dance confidently.
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Earlier this year, Dove introduced Let Your Body Body, its Whole Body Deo campaign featuring a custom track by artist, actress, and producer Chika, a fresh take on Khia's 2002 anthem, My Neck, My Back, and reimagined to inspire body confidence and self-love through movement and dance. Now, Dove is taking it beyond the screen and putting music fans in the centre of the action with the launch of Dove Hot Seats.
Live music brings the heat, but that doesn't mean you have to smell like it. With over 56 million TikTok views of people begging concertgoers to wear deodorant, it's clear that B.O. is killing the vibe. That's where the new Dove Whole Body Deo Cooling Spray comes in. With 72-hour odour control, this all-over solution lets fans dance like nobody's smelling.
"Music has always been a space for confidence and self-expression, which makes it a perfect fit for Dove," said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. "Hot Seats is not only about providing fans access to their favorite artists, but also a fresh, all-over solution so fans can enjoy every moment and let their body 'body' without the fear of odor."
Credits
View on- Agency Ogilvy/New York
- Ad Agency Ogilvy/London
- Ad Agency Ogilvy/Chicago
- Chief Creative Officer Rafael Rizuto
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/New York
- Ad Agency Ogilvy/London
- Ad Agency Ogilvy/Chicago
- Chief Creative Officer Rafael Rizuto
Dove Whole Body Deo Introduces Hot Seats
As fans show up for the artists they love, Dove is showing up for them. Hot Seats aims to give music lovers access to this year's biggest concerts, and equips them with Dove Whole Body Deo so they can dance with total confidence.
To kick things off, Dove hosted an exclusive pop-up concert with iconic genre-defying duo SOFI TUKKER at SILO in Brooklyn on April 1. Fans showed up to claim 'Hot Seats' for themselves and a friend, scoring access to an intimate, high-energy set.
Next up for Hot Seats? Charli xcx's sold-out U.S. Brat Tour. From there, Dove is turning up the heat with exclusive 'Hot Seats' at Lollapalooza in Chicago (July 31 – August 3), letting fans sweat confidently while vibing to artists like Olivia Rodrigo, Sabrina Carpenter, Doechii and more.
Hot Seats is part of Dove's Let Your Body Body campaign, a joyful, music-video-style celebration of real women, real bodies, and total confidence. The new verse was met with such a positive response online that Dove recently dropped a new ninety-second version of the track.
