Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
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Credits
View on- Agency The Or/London
- Production Company PRETTYBIRD/UK
- Director Loris Russier
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Credits
View on- Agency The Or/London
- Production Company PRETTYBIRD/UK
- Director Loris Russier
- Head of Creative Tom Manton
- Director of Production/Executive Producer Fiona Bamford-Phillips
- Editor Loris Russier
- Post Production Forms
- Music The Hogan
- Production Services Munchhausen
- Production Lead Claudia Fanelli
- Creative Director Matthew Bostock
- Producer Elena Herrero Linaza
- Creative Copywriter Emma Sothcott
- Producer Ruth Armitt
- Creative Director Jacob Hellstrom
- Creative Tom Snell
- Creative Dylan Hartigan
- Creative Director Harry Edmonds
- Design Director Alex Cupial-Jones
- Producer Hannah Cooper
- Production Designer Lasha Zambakhidze
- DP Shane Bagwell
- Colorist Brian Charles
- Sound Designer Alex Wilson-Thame
- Line Producer Shota Alania
- Line Producer Sandro Alania
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Or/London
- Production Company PRETTYBIRD/UK
- Director Loris Russier
- Head of Creative Tom Manton
- Director of Production/Executive Producer Fiona Bamford-Phillips
- Editor Loris Russier
- Post Production Forms
- Music The Hogan
- Production Services Munchhausen
- Production Lead Claudia Fanelli
- Creative Director Matthew Bostock
- Producer Elena Herrero Linaza
- Creative Copywriter Emma Sothcott
- Producer Ruth Armitt
- Creative Director Jacob Hellstrom
- Creative Tom Snell
- Creative Dylan Hartigan
- Creative Director Harry Edmonds
- Design Director Alex Cupial-Jones
- Producer Hannah Cooper
- Production Designer Lasha Zambakhidze
- DP Shane Bagwell
- Colorist Brian Charles
- Sound Designer Alex Wilson-Thame
- Line Producer Shota Alania
- Line Producer Sandro Alania
Danish audio brand Bang & Olufsen has unveiled this immersive and stylish campaign created by The Or and directed by Loris Russier of PRETTYBIRD, whisking us away through a century of musical artistry and innovation.
The dreamlike film follows a female protagonist who steps into an elevator and is transported through iconic moments in audio history. With every floor she visits, she enters a surreal new world, each a vivid snapshot of a different decade, brought to life through ambitious production design and meticulous, era-specific fashion and set details.
“Bang & Olufsen’s story is one of creative courage and uncompromising craft. For this campaign we went beyond storytelling – creating an immersive experience through elevated set design, cinematic soundscapes and striking visuals that express what a century of innovation sounds and feels like”, says Paulo Salomao, Managing Director at The Or.
