Bankwest's unconventional approach

Whether it's eating cheese, learning the piano or painting mini-figures, having the time to do the things you love is at the heart of this new campaign for Bankwest. 

Created by Bear Meets Eagle on Fire Sydney and directed by Steve Ayson through 3&7, the three spots feature some unconventional people doing a series of sometimes ordinary, and sometimes slightly odd things. They have the time to take on these passion project - from stress-relieving martial arts to work-place power-plays - because they bank with Bankwest, which means they only need to spend minimal time on their finances because the service is simple and intuitive. 

“It’s early stages in the roll out of this new platform, but right from the outset, we loved the confidence and distinctiveness of the work BMEOF brought us,” said Bankwest's General Manager of Customer, Marketing and Communications, Jodene Murphy. “Just Enough Bank is a big idea that will permeate through our business – and is exactly what we need at such a pivotal moment in Bankwest’s 130-year history.” 

“This is such a perfect brand and project for us,” added Micah Walker, Founder and Chief Creative Officer at Bear Meets Eagle On Fire. “The truth is, there is lots we’d rather be doing than banking, and highlighting all the familiar, random and idiosyncratic things we could be doing if banking got out of the way, is as fun as it is never-ending.”