Confused.com's inflated opinion
A Confused.com customer gets that feeling of lightness in this new spot that continues its Just Used Confused.com brand platform.
)
Credits
View on- Agency Leo Burnett/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editing Shift Post
- Post Production Untold Studios
- Chief Creative Officer Mark Elwood
- Creative Director Gareth Butters
- Creative Conrad Swanston
- Art Director Alex Bingham
- Chief Production Officer (HP) Emily Marr
- Producer Helen Choonpicharn
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Gareth Butters
- Producer Peter Knowles
- Editor Saam Hodivala
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editing Shift Post
- Post Production Untold Studios
- Chief Creative Officer Mark Elwood
- Creative Director Gareth Butters
- Creative Conrad Swanston
- Art Director Alex Bingham
- Chief Production Officer (HP) Emily Marr
- Producer Helen Choonpicharn
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Gareth Butters
- Producer Peter Knowles
- Editor Saam Hodivala
This funny 30-second spot for comparison site Confused.com highlights the relief of getting a great insurance deal by turning people into inflatable, helium-filled versions of themselves.
Created by Leo Burnett London and directed by Jeff Low through Biscuit Filmworks, the campaign sees a woman experience the weightless bliss of finding a great insurance deal, before she's eventually brought back down to earth as an awkward, real-life interactions crashed in to spoil the moment.
Two further 30-second spots are set to follow later this month, both continuing the theme of characters no longer being weighed down by the cost and stress of insurance.
“This campaign continues to turn a simple, emotional truth into something brilliantly ownable," said Mark Elwood, Chief Creative Officer at Leo Burnett UK. "The moment you’ve sorted your insurance, there’s genuine relief. So, we’ve bottled that feeling, inflated it, and floated it through a few awkward life moments. It’s fun, it’s absurd, and it’s completely Confused.com.”
“Most ads are dreadful," added Low. "I think these are not. I hope you like them as much as I enjoyed making them with Leo Burnett.”
