Bonds gets deadly serious about comfort

Bonds – Made for Down Under - ft. Robert Irwin

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Agency Special Group/Sydney
Production Company Exit Australia
Director Stefan Hunt

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Credits

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Agency Special Group/Sydney
Production Company Exit Australia
Director Stefan Hunt
Ad Agency Special Group/New York
VFX/Online Alt.vfx
Music Sonar Music
Chief Creative Officer Tom Martin
Chief Creative Officer. Julian Schreiber

Executive Creative Director Ryan Fitzgerald
Creative Director. Joe Ranallo
Creative Director Will Winter-Irving
Design Director Sabine Schwarz
Senior Designer Sarah Ristevski
Head of Production (HP) Sophie Simmons
Senior Producer Glen McLeod
Executive Producer Leah Churchill-Brown

Executive Producer. Luke Kneller
Head of Production Haylee Poppi
DP Max Walter
Editor Lucas Vazquez
Colorist Fergus Rotherham
Sound Engineer Andy Stewart
Composer Joshua Pearson

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Aussies are known for their laid-back approach to life, even though they live alongside some of the world’s most terrifying creatures.... their secret? Extra comfy undies, apparently.

Bonds, the iconic Australian underwear brand, is debuting its Made for Down Under comfort in the U.S. with this bold campaign created by Special Group and directed by Stefan Hunt through Exit Australia.

Shot with real-life snakes and spiders, conservationist and TV personality Robert Irwin and rising hip-hop star Tkay Maidza effortlessly model their favourite Bonds undies while posing in the midst of danger. Bonds has their backs – and bums – covered.