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Heineken Mexico – Dare to Say “No,”

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Is it a bird? Is it a plane? No, it’s Sylvester Stallone riding a CGI eagle in this fun new commercial for Heineken-owned beer brand, Tecate.  

Created by LePub through Rebolucion and co-directed by Armando Bó, an Oscar-winning filmmaker known for co-writing Birdman, and Sebastian Lopezthe campaign empowers Mexicans to enjoy life more by saying ‘no’ to tedious plans.  

Set to Andrea Bocelli’s Por Ti Volaré, the bold creative features the American actor wrangling a giant, digitally crafted eagle that swoops down to save indecisive citizens from their dreary engagements.  

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