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Spris – Conductor

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The old trope of surrealist multitasking gets a fun new lease of life in Torben Kjelstrup's new spots for Swedish fintech company Spiris.

Created by Åkestam Holst and produced by Immigrant, the campaign sees a rally navigator, a conductor, and a world championship swimmer all get distracted by overwhelming bookkeeping.

Playing the joke out for juuuuuust longer than necessary, which only adds to the comedic value, Kjelstrup shows his comedic chops with confidence and cracking timing.

“Truth be told I love working with Åkestam Holst," explains Kjelstrup. "At this point I’ve developed an impulse to drop whatever I’m doing when they come knocking - because I know the creative is going to be great and they’re a joy to work with. But mostly because they dare to keep things simple and trust that the humour will land if you just give it time to unfold. A slow build up and release. 

"The fact that we got to play around with rally cars and opera houses this time round is, of course, a merry bonus.”

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