DGT's life-changing message
Ogilvy Madrid's new awareness campaign for the Directorate-General for Traffic shows the devastating impact a lapse of concentration can cause.
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Roma
- Director Pablo Maestres
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Roma
- Director Pablo Maestres
- Production Partner Hogarth Worldwide/Madrid
- Sound Iberian Media
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Pablo Poveda Moreno
- Creative Izarbe Moreno
- Creative Pablo Piqueras Martinez
- Executive Producer Pablo Garcia Acon
- Executive Producer Juan Bascon
- Production Director Carlos Martin
- Producer Laureana Ferrucci
- Production Director Aaron Lago
- Executive Producer Pablo Riano Sanchez
- DP Pablo Clemente
- Editor Arnald Viladomat
- Post Production Director Elena Nebreda
- Post-Production Manager Javier Rodriguez
- Post-Production Coordinator Martin Sandlien
- VFX Lead Javier Fernandez
- CGI Javier Cameo
- CGI Jordi Torcal
- Animation Alex Palma
- Colorist Fernando Lui
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company Roma
- Director Pablo Maestres
- Production Partner Hogarth Worldwide/Madrid
- Sound Iberian Media
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Pablo Poveda Moreno
- Creative Izarbe Moreno
- Creative Pablo Piqueras Martinez
- Executive Producer Pablo Garcia Acon
- Executive Producer Juan Bascon
- Production Director Carlos Martin
- Producer Laureana Ferrucci
- Production Director Aaron Lago
- Executive Producer Pablo Riano Sanchez
- DP Pablo Clemente
- Editor Arnald Viladomat
- Post Production Director Elena Nebreda
- Post-Production Manager Javier Rodriguez
- Post-Production Coordinator Martin Sandlien
- VFX Lead Javier Fernandez
- CGI Javier Cameo
- CGI Jordi Torcal
- Animation Alex Palma
- Colorist Fernando Lui
Awareness campaigns have often focused on the sudden end of life a car accident can bring, but in its new campaign for Directorate-General for Traffic (DGT), Ogilvy Madrid's focus is the hell you can be left with.
Opening on a distracted man taking his attention from the road, To Die or to Lose Your Life suddenly takes a visually poetic turn, demonstrating the myriad awful aftershocks the moment of carelessness has caused.
Shot by Pablo Maestres through Roma, the powerful film uses all of the tricks in the book masterfully, combining POV, slow-mo, and strategic mise-en-scene to create a heightened reality that is hard to ignore.
