Brad Pitt and Taika Waititi put their spin on De’Longhi’s user manual
De’Longhi’s new creative agency LOLA MullenLowe debuts a new chapter in the brand’s creative platform.
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De’Longhi, a global leader in premium coffee machines, unveils a new campaign, The Perfetto Instructions for Use, a cinematic tribute to the coffee ritual, and the latest evolution of its Perfetto platform.
LOLA MullenLowe’s first campaign for De’Longhi marks a shift from product-centric messaging to immersive, narrative-driven storytelling. With the new concept, “It’s not just perfect. It’s perfetto,” the brand captures not just the mechanics of making coffee, but the mindful moments that elevate it into something more meaningful, something quietly perfect.
Starring Brad Pitt and directed by Academy Award-winner Taika Waititi in their debut creative collaboration, the film reimagines the instructions for using a De’Longhi coffee machine with a sense of humour. For the first time, we see Pitt embracing humour in a De’Longhi campaign, and yes, he gives his Italian another go.
Italian actor Riccardo Scamarcio lends his voice to the film, bringing authentic Italian charm and credibility as the narrator. Chosen for his ability to reflect the brand’s Italian heritage, Scamarcio acts as an expert voice, someone who truly understands how to enjoy coffee the Italian way.
Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company Hungry Man
- Director Taika Waititi
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Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Kim Dellara
- Producer Hannah Stone
- VFX Comppo
- Color Pentimento
- Color Comppo
- Music MassiveMusic/New York
- Music Producer Olivia Lopez
- Executive Producer Rebekah (Bex) Kelly
- Producer Nikki Walker
- Executive Creative Director Tomas Ostiglia
- Creative Director German Rivera Hudders
- Creative Director Saray Gonzalez Alvarez
- Senior Copywriter Kenny Quiroz
- Head of Art Juan Sebastian Moreno
- Art Director Natalia Cabrera
- Copywriter Natalia Chona
- Head of Production (HP) Felipe Calvino
- Producer Abril Ostiglia
- Production Designer Ra Vincent
- DP Mike Berlucchi
- Editor Manuel Dondas
- Producer Helen Naulls
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Kim Dellara
- Producer Hannah Stone
- VFX Comppo
- Color Pentimento
- Color Comppo
- Music MassiveMusic/New York
- Music Producer Olivia Lopez
- Executive Producer Rebekah (Bex) Kelly
- Producer Nikki Walker
- Executive Creative Director Tomas Ostiglia
- Creative Director German Rivera Hudders
- Creative Director Saray Gonzalez Alvarez
- Senior Copywriter Kenny Quiroz
- Head of Art Juan Sebastian Moreno
- Art Director Natalia Cabrera
- Copywriter Natalia Chona
- Head of Production (HP) Felipe Calvino
- Producer Abril Ostiglia
- Production Designer Ra Vincent
- DP Mike Berlucchi
- Editor Manuel Dondas
- Producer Helen Naulls
“At De’Longhi, we always aim to add ‘a little more’ to everything we do, a little more passion, energy, and craft. It is this spirit that makes things truly perfetto,” said Aparna Sundaresh, Global Chief Marketing Officer at the De’Longhi Group. “LOLA MullenLowe captured that spirit, taking our business challenge and giving us perfetto in return. They have delivered not just a campaign, but a fresh tone and a long-lasting brand idea that will elevate De’Longhi in new and meaningful ways. The Brad Pitt and Taika Waititi collaboration created a unique best blend of craft, humour and coffee. We are proud of what we have created together, and excited for what our perfetto partnership will bring next.”
From the hiss of steam to the stillness of morning light, The Perfetto Instruction for Use turns every detail into part of an emotional ritual. An original score composed specifically for the film underscores its poetic rhythm and meditative tone.
“This storytelling is built on restraint, craft, and intent,” said Tomás Ostiglia, Executive Creative Director at LOLA MullenLowe. “With this new chapter for De’Longhi, we saw a clear opportunity to elevate the brand’s communication, turning precision into emotion, and product into culture. We wanted to show that something perfect needs something perfetto, a distinct tone, a human touch, and a creative risk. Bringing in Taika and allowing Brad to explore humor in a way rarely seen in high-end brands gave us the chance to create something elegant, cinematic, and memorable.”
LOLA MullenLowe was appointed De’Longhi’s global creative agency of record in November 2024, following a competitive pitch process. The Perfetto Instruction for Use is the first major expression of that partnership—anchored in a renewed vision of artistry, experience, and cultural storytelling.
The campaign will run across broadcast, digital, and social media platforms globally, with high-impact placements in key markets including the U.S., UK, France, Germany, Italy, Australia, Asia, and Canada.
