British Airways’ window seat wonders
The airline releases Reflections, a new OOH photographic campaign that turns the view from an aircraft window into, literally, high art.
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Created for BA by Uncommon Creative Studio, Reflections is a series of images showing the world as seen from customers’ cabin seats, through the lens of British photographers: Laura Pannack, Jack Johnstone, Catherine Hyland and Cian Oba-Smith.
From the iconic view of the Thames snaking through central London (above) when landing into Heathrow, to New York (below) and azure beaches of the Bahamas, the collection resulted from the photographers' trips across three continents, capturing the most stunning images through aircraft windows, with the BA logo hiding in plain sight, reflected on the engines."
Nils Leonard, Co-Founder of Uncommon, commented: “Moments like this are different for each of us, but we’ve all had one. A rise out of a cloud, a descent to somewhere thrilling. A glimpse of light and colour through a plane window that is your first experience of something original, that will stay with you forever. We wanted to capture these original moments, and to tease the viewer with them. This is a visual truth. That the BA logo, the plane and the destination can be found so naturally is a gift we had to capture.
The campaign is part of the airline’s A British Original platform, celebrating creativity, individuality and the emotional power of travel.
