Coinbase considers itself a musical
Taking a dash of influence from Oliver! and its ilk, Mother and Steve Rogers put together an all-singing, all-dancing tribute to economic uncertainty.
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Credits
View on- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
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Credits
View on- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Katie Keith
- Editing Work Editorial/London
- Executive Post Producer Frankie Elster
- Editor Rich Orrick
- Post Production Time Based Arts
- Post Producer Chris Aliano
- VFX Time Based Arts
- 2D VFX Supervisor Sheldon Gardner
- Lead 3D VFX Artist Mike Battcock
- Color Time Based Arts
- Colorist Simone Grattarola
- Sound Design King Lear Music & Sound
- Sound Producer Leo Clayton
- Sound Designer Jack Sedgwick
- Music Mr Pape
- Production Services Icon Films/Bulgaria
- Production Services Producer Ileana Anghel
- VP Creative Michael Tabtabai
- Group Creative Director Jean Morrow
- Creative Director Neil Ramanan
- Senior Producer Mystie Pineda
- HP Patrick Marzullo
- Producer Peter Knowles
- Production Designer Robin Brown
- Director Steve Rogers
- DP Daniel Landin
- Music Director Ben Garnett / Music Director
- Composer Pippa Cleary
- Music Mix Joe Davison
- Orchestration Simon Nathan
- Choreographer Holly Blakey
- Casting Director Leanne Flinn
- Stylist Rosa Dias
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Katie Keith
- Editing Work Editorial/London
- Executive Post Producer Frankie Elster
- Editor Rich Orrick
- Post Production Time Based Arts
- Post Producer Chris Aliano
- VFX Time Based Arts
- 2D VFX Supervisor Sheldon Gardner
- Lead 3D VFX Artist Mike Battcock
- Color Time Based Arts
- Colorist Simone Grattarola
- Sound Design King Lear Music & Sound
- Sound Producer Leo Clayton
- Sound Designer Jack Sedgwick
- Music Mr Pape
- Production Services Icon Films/Bulgaria
- Production Services Producer Ileana Anghel
- VP Creative Michael Tabtabai
- Group Creative Director Jean Morrow
- Creative Director Neil Ramanan
- Senior Producer Mystie Pineda
- HP Patrick Marzullo
- Producer Peter Knowles
- Production Designer Robin Brown
- Director Steve Rogers
- DP Daniel Landin
- Music Director Ben Garnett / Music Director
- Composer Pippa Cleary
- Music Mix Joe Davison
- Orchestration Simon Nathan
- Choreographer Holly Blakey
- Casting Director Leanne Flinn
- Stylist Rosa Dias
Musicals may be notorious for presenting a brighter spin on some potentially harrowing topics, but few are as much of a frown-upside-down-er as this jolly number for Coinbase detailing ... checks notes ... the dire economic situation most Brits find themselves in.
Created by Mother and Biscuit Filmworks x Revolver, Everything Is Fine is an integrated campaign that unashamedly wears its musicality on its sleeve; following a collection of downtrodden folk as they smile through shoddy conditions.
Shot by Steve Rogers, the production draws notably from songs like Consider Yourself from Oliver! (and, by extension, Monty Python's Every Sperm Is Sacred), with the traditional choreography and intonation made all the more hilarious by the subject matter.
“We wanted to connect with Brits on a cultural level and show up with a high level of craft and clarity...”, said Coinbase Group Creative Director, Jean Morrow. “The campaign uses humour and a fair amount of dancing to inspire an important conversation: are there alternatives to the existing financial system? And where can crypto fit in to give regular people more options and control?"
"We identified that the true problem in people’s lives isn't any single thing, but rather the collective resignation we all hold about how things work, or don’t work – the inertia of accepting the status quo," said Tom Bender, Executive Creative Director for Mother.
"Our aim with Everything Is Fine is not to dictate, but to offer a suggestion: that there could be an alternative."
