NY Blood Centre waves the flag for romance
This campaign for NYBCe (New York Blood Center Enterprises) cleverly conflates the issue of blood donation and red flags in dating scenarios.
)
Credits
View on- Agency BBH/New York
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/New York
As the NYBCe’s agency of record, BBH New York has launched a provocative new campaign for the community-based, nonprofit blood center that aims to engage a new generation of socially conscious donors.
Titled Date Those Who Donate, it combines purpose with pop culture as it tackles today's notoriously challenging dating scene and positions coming out with mimsy excuses for not donating blood as the biggest red flag of all in partner choosing.
The insight is simple: Donating blood is a quick way to indicate you're a dateable person. As the first expression of NYBCe’s refreshed brand platform, the campaign is designed to
Steven Panariello, CEO of BBH USA, added, “Every two seconds, someone in the US needs a blood transfusion. With our Date Those Who Donate campaign, we’re using cultural cues to spark a real conversation—and real action—around blood donation.”
