CoinTracker colourfully conveys simple effectiveness

Production company Bella and director Angela Kohler’s latest commercial work is a full set of premium TV and photographic assets for global digital agency DEPT and their clients at CoinTracker. 

The campaign’s photo assets, as well as :15 and :06 spots entitled Inspired Climber, Eccentric Cowboy, and Millennial Dad, are currently rolling out on YouTube and social media.

Conceived by DEPT’s creative team, the Free Yourself cross-media campaign aims to creatively address the world’s highly original cryptocurrency users. To produce colourful, cinematic user profiles of a mountain-climbing technophile, a tea-and poetry-loving cowboy, and a very Zen millennial dad, the agency commissioned Bella, which in turn enlisted Kohler, who is based in LA.