Craft Sportswear's Cro-marathon man
A prehistoric runner puts his feet to work in Forsman & Bodenfors and Filip Nilsson's new spot.
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Filip Nilsson
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Filip Nilsson
- VFX Tint
- Color Tint
- Production Service Twenty Four Seven/Barcelona
- Art Director Karl Risenfors
- Art Director Julia Holtback Yeter
- Producer Asa Hammar
- Executive Producer Adam Holmstrom Meinking
- Producer Victor Lindstrom
- Executive Producer Johan Lindstrom
- DP Jasper Spanning
- Editor Ben Canny
- Colorist Oskar Larsson
- Sound Designer Calle Buddee Roos
- Executive Producer Richard Webb
Show full credits
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Credits
powered by- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Filip Nilsson
- VFX Tint
- Color Tint
- Production Service Twenty Four Seven/Barcelona
- Art Director Karl Risenfors
- Art Director Julia Holtback Yeter
- Producer Asa Hammar
- Executive Producer Adam Holmstrom Meinking
- Producer Victor Lindstrom
- Executive Producer Johan Lindstrom
- DP Jasper Spanning
- Editor Ben Canny
- Colorist Oskar Larsson
- Sound Designer Calle Buddee Roos
- Executive Producer Richard Webb
Joggers wear some wacky things nowadays, but we haven't seen many pacing down the road in a loincloth before.
Pointing out that running is one of mankind's oldest pastimes, Forsman & Bodenfors's new campaign for Craft Sportswear sees an energetic Caveman head out for a quick dash in the countryside.
Directed by Filip Nilsson through PINE, the star of the show is the hominid himself, with a cracking transformation created by special effects artist Arturo Balseiro, known for films like Pan’s Labyrinth and Hellboy.
