Coop Mega’s method grilling
A man goes to questionable lengths to improve his barbequeing prowess in Emil Möller’s surreal spot for the Norwegian supermarket.
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Credits
View on- Agency WAL/Stockholm
- Production Company Giants & Toys
- Director Emil Moller
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Credits
View on- Agency WAL/Stockholm
- Production Company Giants & Toys
- Director Emil Moller
- Producer Calle Isberg
- Producer Tilde Franzen
- DP Stellan Runge
- Editor Marcus Kryler
- Colorist Oskar Larsson
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Credits
powered by- Agency WAL/Stockholm
- Production Company Giants & Toys
- Director Emil Moller
- Producer Calle Isberg
- Producer Tilde Franzen
- DP Stellan Runge
- Editor Marcus Kryler
- Colorist Oskar Larsson
It’s that time of year again, when BBQ aficionados will do anything to assert their dominance in the grilling department, but the protagonist in this comic spot from WAL for Norwegian supermarket Coop Mega has maybe taken things a little too far.
Directed by Emil Möller and produced by Giants & Toys, the film follows one budding barbeque-er as he fully immerses himself in the way of the grill, participating in bizarre rituals from marinading his entire body to roleplaying as a piece of corn, in order to truly know his ingredients.
“The film had to spiral out of control in a surreal way – the deeper he fell, the sweeter it became. We wanted to take the classic food ad and char it a little,” says director Emil Möller.
