The Glue Society sings Audi tune
In a witty film from BBH to promote the A6 Avant e-tron's snazzy sunroof, an a cappella group bust out a dose of Reel 2 Real whilst being uniquely illuminated.
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Credits
View on- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
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Credits
View on- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Daisy Mellors
- Head of Production Emily Atterton
- Producer Adam Oyejobi
- Editing tenthree
- Editor David Whittaker
- Post Production Selected Works
- Executive Post Producer Alex Fitzgerald
- Post Creative Director Jonathan Westley
- Color Bacon X
- Color Selected Works
- Colorist Hannibal Lang
- Colorist Nielsan Bohl
- Sound String and Tins
- Sound Engineer Adam Smyth
- Music Black Sheep Studios (In-House at BBH/London)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Uche Ezugwu
- Copywriter Lawrence Bushell
- Art Director Luke Till
- Designer James Bush
- Producer Kreepa Naisbitt
- Assistant Producer Pete Wiltshire
- Production Designer Ollie Hogan
- DP Ben Todd
- Post Producer Solomon Tiigah
- Composer Ben Parry
- Music Supervisor Hywel Evans
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Daisy Mellors
- Head of Production Emily Atterton
- Producer Adam Oyejobi
- Editing tenthree
- Editor David Whittaker
- Post Production Selected Works
- Executive Post Producer Alex Fitzgerald
- Post Creative Director Jonathan Westley
- Color Bacon X
- Color Selected Works
- Colorist Hannibal Lang
- Colorist Nielsan Bohl
- Sound String and Tins
- Sound Engineer Adam Smyth
- Music Black Sheep Studios (In-House at BBH/London)
- Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Uche Ezugwu
- Copywriter Lawrence Bushell
- Art Director Luke Till
- Designer James Bush
- Producer Kreepa Naisbitt
- Assistant Producer Pete Wiltshire
- Production Designer Ollie Hogan
- DP Ben Todd
- Post Producer Solomon Tiigah
- Composer Ben Parry
- Music Supervisor Hywel Evans
Cars can do crazy things right now, and we're used to their futuristic, flashy looks, so finding a way to uniquely sell a specific function is tough.
With a bit of wit and charm, and some delightfully lo-fi staging, BBH and The Glue Society have done just that in their latest spot for the Audi A6 Avant e-tron, or, more specifically, its crazy panoramic sunroof with switchable transparency.
Titled Light, as you like it, the film sees a quintet of singers sitting inside the car, belting out an acapella rendition of Reel 2 Real’s I Like To Move It; with the Biscuit directing team cheekily making the sunroof an active participant, controlling the light to highlight and obscure the performers in perfect sync to the track.
